Posts : 9 Points : 24 Thanked : 3 Join date : 2014-02-20 Age : 30 Location : Hanoi, Vietnam
Subject: Example for International business Thu Apr 24, 2014 7:55 pm
I hope this post can help others companies gain more experiences from Mc Donald strategies
There are five important lessons we can take away from McDonald’s global success:
Don’t confuse your brand with your products. While it’s true that the McDonald’s brand is strongly associated with hamburgers, this has not prevented the company from dropping all meat from some local menus. McDonald’s announced that it will open up its first vegetarian restaurants in India, a nod to the dietary preferences and religious beliefs of local customers.
Figure out which products have international appeal. It’s quite likely that some of your products might be desirable in every market, as McDonald’s has found. Some of the company’s products, such as its fries and shakes, stay consistent at most of its global locations.
View a new market as a chance to take on new brand attributes. While McDonald’s is known for its affordable fare in the United States, in many countries with a growing middle class, it can actually be a status symbol to be seen eating there. Don’t assume that just because your brand has negative aspects in one market that it will necessarily carry them into another.
Remember that “small markets” may very well define your future. Many companies make the mistake of only focusing on major world economies. McDonald’s is a global company, but about 70% of its revenue, which normally tops $20 billion annually, comes from restaurants in Australia, Canada, China, France, Germany, Japan, the United Kingdom, and of course, the United States. Paying attention to those countries that “only” make up 30% of the company’s revenue is a wise move. As their spending power grows, so too does their share of the pie.
Let your customers tell you what they want. McDonald’s did not come up with all those adapted product offerings in isolation from its customers. Rather, the company observed the behaviours of customers in these local markets and packaged their products in ways that would seem local and familiar. When was the last time you adapted a product for a new market based on in-country customer feedback? You should.
Subject: Example for International business 
Thu Apr 24, 2014 7:55 pm
