In the mid-1990s, people everywhere were interested in home computers. Japanese engineers at Panasonic were way ahead of the curve, and in 1996 they developed a touch screen PC for the home market. After that, they decided to market the product aggressively in the US using a mascot called Woody. At the same time, the American created Woody Woodpecker cartoon character was apparently huge in 1990s Japan.
 
 
After securing the rights to use Mr. Woodpecker and conducting an amount of research so infinitesimal that marketers are still studying it today, Panasonic proudly dubbed their new touchscreen computer "The Woody", not knowing that “wood” is American slang meaning “hard penis”. But wait, it gets better—to truly set their touch screen capability apart from the competition, Panasonic named the feature "Touch Woody.


But Panasonic made mistake without awareness. This was its slogan. Actually, they did not know about this until the day befor advertisement was set to lauch, when the American staff informed them of the sexual slang connotation.

 
 ==> they totally was failed and the campaign,too