As the world is becoming a global village, Intercultural communication or cross-culture communication is becoming necessary for a successful multicultural society such as Australia. For e.g. nature of the relationship between professional communication and other forms of organisational communication; the relationship between professional communication and organisational outcomes such as employees’ job satisfaction; and the consistency of these communication relationships across cultures. In a contemporary world intercultural communication is used to share ideas, views, technological innovations, resources locally and around the globe. The belows are three effect of Intercultural Communication.
Firstly, the importance of Intercultural Communication in the global view of the world are The situation of communication itself.
Secondly, the impact of Intercultural communication on the communication competence, there is no denying that the various cultures of the world are far more accessible than ever before, and that the peoples of these cultures are coming into contact increasing day by day.herefore, Communication competence is considered very broadly as an impression that behavior is appropriate and effective in a given context.
Thirdly, the effect of Intercultural Communication on social, political and cultural values. The political, economic, cultural, social changes caused by globalization have made an impact on communication in general and on communication among different groups of people in particular.Nowadays, globalization means openness to cultural changes, to new opportunities for a cultural (and inter-cultural) dialogue. But globalization also threatens the survival of cultural traditions which should be strengthened with the objective to safeguard national culture and especially the possibility for national culture, national identity to survive in the world of globalization. In order to carry out efficient intercultural communication, people should understand and focus on cultural identity more.
In summary, the increase in international business requires the operator to grasp the knowledge of multicultural and cross-cultural communication skills. Obviously, cultural identity, as an important part of intercultural business communication, is a key factor that enterprises have to consider when they conduct the market development and business negotiation. Thus, the components of cultural identity, like the class, geography vocation has been attracted more and more attention by the companies
Subject: The Effect Of Intercultural Communication 
Fri Apr 18, 2014 11:09 pm
