In general, every country has different culture. That's the biggest thing we need to consider when going international. The point is that we think, we do and perceive in different ways with our partners. Therefore, we need to study how they think, how they do and what they look forward before working with a company in different country.
Many of u must think that we only need to study about business cultrue because we only meet them in business! It's deffinitely wrong. Every daily life culture takes place in business behaviour too. 

• Therefore, the first thing we need to do is to study the general culture followed by busniess one. 
  
• We need to know what they like and what they don't for creating advantages for our negotiation. 
  
• Put a stress on the opposite behaviours of our culture and theirs. You can easily act in the way that they dislike because your culture is opposite with theirs in that subject.