Bích Ngọc
Posts : 8
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Join date : 2014-02-23
Age : 30
 |  Subject: Cross-border business  Sun Mar 30, 2014 6:56 pm | |
| In cross-border business, we step into different cultural environments characterized by unfamiliar languages and unique value systems, beliefs, and behaviors. We encounter customers and business partners who display differing lifestyles, norms, and consumption behaviors. These differences influence all dimensions of international business. Often, they get in the way of straightforward communication, representing one of the four risks associated with international business. We highlight these risks. Cross-cultural risk is defined as a situation or event where a cultural miscommunication puts some human value at stake. Cross-cultural risk arises routinely in international business because of the diverse cultural heritage of the participants. Culture refers to the learned, shared, and enduring orientation patterns in a society. People demonstrate their culture through values, ideas, attitudes, behaviors, and symbols. Culture affects even simple greetings and partings. Greeting ceremonies are a deeply embedded cultural marker and evolve over many centuries. They specify such behaviors as how far apart to stand, what to say, and whether or not to touch or smile. The ceremonies may vary as a function of the age, gender, or status of the greeters. What people say in greeting each other also varies. For example, in China, friends express thoughtfulness by asking each other whether they have had their meal yet. In Turkey, a typical greeting is “What is new with you?” When meeting a person for the first time, the common question is “Where in the country do you come from?” in an effort to establish some commonality with the other party. The Japanese, who still exercise formal greeting and parting rituals, routinely apologize to the other party just before ending a telephone conversation. Unlike political, legal, and economic systems, culture has proven very difficult to identify and analyze. Its effects on international business are deep and broad. |
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