HEINEKEN

- It engage in a special promotional campaign during WORLD CUP soccer tournament.
AMong other activities. they had the flag of all countries qualifying for World Cup Finals under the bottle cap of their leading brand of beer
the most important thing was that most of flag was Saudi Arabia, depicting a holy verse
=> Muslims from all  over the world reacted angrily to the fact that holy verse was associated with alcoholic berverage
. As a result, the brewew had to recall all bottles and discontinue its promotion
==> FAILURE