When it comes to business, the world is shrinking – the global marketplace is becoming more accessible with each day and every transaction. Although business has brought people together, culture has kept us different.
When dealing in business with people of other cultures, it is important to keep differences, whatever they may be, in mind. It’s important to understand that the global marketplace is a diverse one, and that your potential clients may have different perspectives on ethics and proper behavior than those to which you are accustomed.
Find Common Ground
Remember that the second you step into the global marketplace, you need to be in a global state of mind. Be opt for general, direct and courteous ways of communicating thoughts, feelings and ideas.
Cannot speak the language? Find someone who does. When it comes to translating, take no short cuts. It is important that you and your client have a clear understanding of what you are discussing.
Also, research the country and the culture of those with whom you will be working. It is important that you know the boundaries when it comes to asking personal questions. What you think is polite chitchat could actually be an offensive question to someone else.
Be Accommodating
Broadening your marketplace broadens your workday. If you’re working with someone who is halfway around the globe, a nine to five workday won’t always cut it. Be prepared to put in the occasional late and odd hours to make sure that everything is running smoothly 24/7.
Not only should you be available when someone needs you, but also so should any company information. Be sure that your employees and partners around the world have access to the information they need in the language they need. Also, make sure there is someone they can contact, should they need additional support. Remember, toll-free numbers don’t work outside of North America, so your co-workers in other countries will need a direct-dial number.
Keep it Legal
When dealing in business on a global level, some of the basic rules still apply: Play it straight. Under the Foreign Corrupt Practices Act, it is illegal for any individual, firm or anyone in connection with the firm to pay, offer to pay or bribe in any fashion foreign government officials to obtain or retain business. One exception to this act is “grease payments,” where firms will pay lower level government officials to secure routine government actions.
Getting into the global marketplace is a challenging, but it's an extremely rewarding endeavor if you do it right. Just be sure that you’re informed and ready to take on the responsibilities involved, and you’ll find the global marketplace is a great place for your business to be