helentran2711
Posts : 13
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Join date : 2014-02-20
Age : 30
Location : Cau Giay District, Hanoi
 |  Subject: Case of successful foreign company in Vietnam: UNILEVER  Thu Apr 24, 2014 10:33 pm | |
| Since the international businesses counteract between countries play a very important part in the globalization today, especially in Vietnam, showing a good example of a successful business can be an inspiration for us to take braver move on to the international trading. In this case, I want to introduce you to UNILEVER, one of the most successful foreign country ever to invest in Vietnam. Having started its business in Vietnam since 1995, Unilever, one of the world’s leading consumer goods manufacturers specializing in food, home & personal care products, operating in over 150 countries, with a modern manufacturing site in Cu Chi Industrial Zone. Through an extensive local network of 150 distributors and 200.000 retailers, Unilever Vietnam directly employs more than 1.500 people and creates nearly 10,000 indirect jobs who work in its third parties, suppliers and distributors.Today, many of Unilever’s brands such as OMO, P/S, Clear, Pond’s, Knorr, Lifebuoy, Sunsilk, VIM, Lipton, Sunlight, VISO, Rexona… have become household names in every Vietnamese family thanks to Unilever’s great efforts since its establishment in Vietnam. Every day, over 30 million consumers use our products nationwide, contributing to improve the living condition, health and hygiene of every Vietnamese.Unilever Vietnam has always taken great efforts not only to succeed its business, but also to become a good corporate citizen toward the society, community and environment. Many social and community programs implemented by Unilever Vietnam and its brands such as “P/S Protects Vietnamese smile”, “Hand-washing with soap for a healthier Vietnam”, “OMO White Shirts for disadvantaged pupils”, “Micro financing for poor women”... have become typical examples of an effective public - private partnership that contributes to improve Vietnamese lives. In 5 year period from 2005 – 2011 alone, Unilever Vietnam, through its Unilever Vietnam Foundation, has invested in socio-community programs under the strategic partnerships with relevant government agencies which focus on 4 main areas: Health and Hygiene with Ministry of Health; Education and Children development with Ministry of Education & Training; Women Empowerment with Vietnam’s Women Union; Sustainable Tea Development with Ministry of Agriculture & Rural Development.Source: http://www.unilever.com.vn/aboutus/mostsuccessfulforeigninvestorinvietnam/My viewpoint: What UNILEVER did to gain such a huge success in Vietnam is not only from the product diversity and good promotion campaigns, but only its appearances in social acitivities and the responsibility to build a greater community and influence the living. |
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