The Americans have the most significant features is often expressed friendly , even in the first meeting . They seem to have little difficulty in tightening friendship in a short time , and this characteristic is also reflected in the relationship business . U.S. traders often impatient when promoting personal relationship which has been criticized in Japan as well as in other states QIA . In many countries the concept of friendship is not entirely straightforward , it also includes the actual obligations as financial help or support when personal friends in trouble . Friendships are often not multiply rapidly in these countries , however , it has blossomed once they tend more profound and long-lasting .

In India , to be invited to dinner at his home is particularly important , it is an expression of a real friendship . So any business agreement at a public dinner will be considered inappropriate . In Italy , Egypt and China , dinners nature of social capital can also become an evening devoted to the business , such as a meal in ten Chinese dishes . in the U.S. , people quickly end the meal as eating only one thing to do , and then immediately go into the matter or purpose of the dinner was .

Pillsbury is a successful company in Japan thanks to the ability to adjust the different styles in basic business here . The traditional values ​​of the East about friends , love , trust and honesty are the managers of Pillsbury learn and understand , and their values ​​to be ignored when Pillsbury decided to business operations in Japan . Pillsbury relationship as his venture as a marriage in a society that does not accept the divorce , so the TYY completely failed to learn to accept doing business here .

Friendship is also a vital component in business trade in China . According to the interpretation of the Commerce Department , " featured in trade talks with the former partner is partly due to the experience of China with improper relationships with foreign trade of the century 19 and 20 .... Chinese culture has made the trade official depends on personal relationships relatives for long periods , as opposed to Western countries depend only on the exercise apparatus nature of law . While it is true that sometimes Chinese people often take advantage of your situation to seek concessions in trade negotiations , the other is a true success in the long-term business relationship with China is heavily dependent on mutual trust being established as between friends . China also has many traditional customers and expect from their competition .

Form of address between friends also vary depending on the object of address , as a colleague , business partner or a customer . Typical rush friendships in the U.S. has made Americans quickly use own name in social relationships as well as business after their first meeting . The friendly was deemed necessary to make the foreign customers feel comfortable but the fact only makes Americans comfortable while the foreign partner is the opposite .

In fact Americans use proper names in communication may be offensive to other nations for the solemn rituals that are irreplaceable tradition . Foreigners who feel uncomfortable when American children with parents of address by name . According to the Prime Minister Margret Thatcher was very upset with President Jimmy Carter when he called her by name . The French and most of northern Europe also felt it was an insult . The German company also quite serious while working only in the close relationship of address or new relatives to each other by their first names . China must know that the first word in full last name is actually their family and thus would be a big mistake if they think that Chinese society allows people to confess to each other by their first names .

Using its own name in vocative not common in Eastern countries , unless there 's proper name or title title go along (eg Mr , Mrs , ... ) . The formality of address such commonly found in Asia , Latin America , and the Arab world , while Europeans use the formal form of address by their name . So the entrepreneurs must remember vocative with business partners by their name is very important unless another form of address request . So when people are allowed vocative by name ? " Australia and Venezuela appropriate wait time is 5 minutes ; Argentina , Germany and France is one year ; Switzerland is three years and in Japan is 10 years "

This is very helful topic that people need to know when go to the different country